Global Trends, LLC - ABOUT US Valerie Biener & Federico Arocena - Founders Valerie Biener and Federico Arocena founded Global Trends, LLC in 2006, a unique showroom in Miami that represents up-and-coming and established accessory and fashion designers from around the world. Valerie’s fashion career began in 1995 as an intern for Fashion Spectrum Magazine, a Miami Regional Fashion publication. She was later hired by the magazine as a fashion writer, and then moved on to become Channels Magazine’s Fashion editor. She then worked at Condé Nast for five years, first as fashion editor and later as fashion director for Vogue Latinoamérica.During her years at all three magazines, she styled international advertising campaigns such as Volvo, Neiman Marcus, Perry Ellis Swim, Ritz Carlton and many others, with photographers such as Blasius Erlinger, Enrique Covarrubias, Juan Manuel Garcia, Anatol Kotte, Andrew Eccles, Tony Notarbernadino and Daniela Federicci. She styled covers and worked with countless celebrities including Brooke Shields, Rafael Nadal, Carolina Herrera, Kristen Davies, and Christian Bale.It was in 2005 that Valerie noticed, during her trips to Latin America, that there were many talented designers that were very well-known in their countries, but were still undiscovered in the United States. She thought of Global Trends as a way of bringing their talent together and offering fashion-savvy retailers and media a fresh approach to global merchandising. The Global Trends endeavor became a full-time distribution company by 2006 and has evolved into a major contributor to the fashion industry.Valerie’s ten-year career in the high-end fashion publishing industry has given her experience in trend forecasting, fashion styling, product placement, public relations, event production, and fashion marketing. These are all concepts that she applies on a daily basis at Global Trends as Managing Director of the company. Valerie has proven to be a valuable asset to the fashion and accessory industry and the go-to individual in Miami for comprehensive and trend-savvy direction.Federico Arocena’s background is business and sales. He headed an international sales company for over ten years. His unique and expert approach to the industry, transformed Global Trends, LLC from an idea into a reality.

Global Trends, LLC
1110 Brickell Avenue
Ste. 806
Miami, FL 33131
ph: 305-374-6777
fax: 305-577-0877
info@globaltrends.biz

ABOUT US

Valerie Biener & Federico Arocena - Founders

Valerie Biener and Federico Arocena founded Global Trends, LLC in 2006, a unique showroom in Miami that represents up-and-coming and established accessory and fashion designers from around the world. Valerie’s fashion career began in 1995 as an intern for Fashion Spectrum Magazine, a Miami Regional Fashion publication. She was later hired by the magazine as a fashion writer, and then moved on to become Channels Magazine’s Fashion editor. She then worked at Condé Nast for five years, first as fashion editor and later as fashion director for Vogue Latinoamérica.

During her years at all three magazines, she styled international advertising campaigns such as Volvo, Neiman Marcus, Perry Ellis Swim, Ritz Carlton and many others, with photographers such as Blasius Erlinger, Enrique Covarrubias, Juan Manuel Garcia, Anatol Kotte, Andrew Eccles, Tony Notarbernadino and Daniela Federicci. She styled covers and worked with countless celebrities including Brooke Shields, Rafael Nadal, Carolina Herrera, Kristen Davies, and Christian Bale.

It was in 2005 that Valerie noticed, during her trips to Latin America, that there were many talented designers that were very well-known in their countries, but were still undiscovered in the United States. She thought of Global Trends as a way of bringing their talent together and offering fashion-savvy retailers and media a fresh approach to global merchandising. The Global Trends endeavor became a full-time distribution company by 2006 and has evolved into a major contributor to the fashion industry.

Valerie’s ten-year career in the high-end fashion publishing industry has given her experience in trend forecasting, fashion styling, product placement, public relations, event production, and fashion marketing. These are all concepts that she applies on a daily basis at Global Trends as Managing Director of the company. Valerie has proven to be a valuable asset to the fashion and accessory industry and the go-to individual in Miami for comprehensive and trend-savvy direction.

Federico Arocena’s background is business and sales. He headed an international sales company for over ten years. His unique and expert approach to the industry, transformed Global Trends, LLC from an idea into a reality.

Rosana Emanuelli - Public Relations Director

With a combination of professionalism and great energy Rosana Emanuelli is now a seasoned PR strategist. Born in Puerto Rico, she began her education at Boston College where she received a B.A. in Communications and Minor in Studio Art and Latin American Studies. She then moved on to a Graduate program at NYU in Marketing and Advertising and finished her studies in Miami to pursue a degree in Fashion and Merchandising from Ai. Rosana formerly worked for The Vidal Partnership in New York as media planner and buyer, assisted at Gen Art in showcasing and promoting emerging talent and in 2003 moved on to Condé Nast Americas where she worked for both the editorial and marketing departments for Vogue, Glamour, and Architectural Digest magazines.

In 2006, she opened her own PR and Event Production boutique agency with clients like Fendi Casa, Kenzo Maison, Ornare, Moet Hennessy, Roberto Giordano Salon, and Brickell Gallery Nights, amongst many others in the art, fashion, beauty and luxury lifestyle industries. She recently joined forces with Global Trends PR where she develops marketing, branding, and promotional strategies for the unique designers they represent from around the world.

With over ten years of experience, Rosana has set the precedent for successful strategic PR campaigns with a positive, can-do, whatever-it-takes attitude. She has overseen the production of special events and the launching of new products, high-end fashion shows, photo shoots, and exhibits in Miami, Puerto Rico, LA and New York. A constant supporter of the arts and organizations like Viscaya Museum, Fairchild Gardens, Lowe Art Museum, Big Brothers Big Sisters, Habitat for Humanity, US Green Building Council and many others, she’s always looking for positive ways to help her community.

She encourages growth in her community through arts and culture and stays true to her mission of giving clients the personal attention they deserve through boutique-style service. She holds herself to high standards, employing her creative passion and artistic vision.
Dedicated to speaking the language of her clients, she has a passion for their passion, all the while carrying a sophistication, integrity, and creativity that is unmatched by most.

Cristina Hoyos - Sales Manager

Cristina specializes in the sales aspect of the creative process - what will sell, who will buy it, and who will be the selling target. With a degree in Design and Fashion Merchandising from Ai Miami, she is well-versed in how a product evolves from a sketch, to a sample, to mass production. She previously worked with Dolphin Shoe Company where her client was Steve Madden, an international shoe line based in the United States.

While working with Steve Madden her main focus was production management and quality control. Cristina acted as the final word of approval on all designs imported from the manufacturer. Later, she created her own fashion jewelry line where she proved her ability to build a company that now sells to major boutiques and resorts around the United States, Caribbean, and Latin America.

Today, Cristina works as the Global Trends Sales Manager, where she oversees the sales representative team and purchase orders made to all the designers in the showroom. Most importantly, her insight and expertise is derived from the buyer feedback she receives about the price, quality, and what they are looking for.

Global Trends, LLC
1110 Brickell Avenue
Ste. 806
Miami, FL 33131
ph: 305-374-6777
fax: 305-577-0877
info@globaltrends.biz